July 29, 2015 In Our Work
About Last Night – Diner en Blanc NYC Was White Hot
The Delice Group was back on board for the fifth edition of #DinerenBlancNYC, building the brand’s digital presence as well as managing and creating its online content. Since its 2011 debut in the U.S., we have worked very closely with the Diner en Blanc and helped to secure national and local media.
In 2011 we secured some of these great hits for the white affair
Additional coups included a feature in WWD for the 2012 Lincoln Center location and Vanity Fair for the 2013 Bryant Park location
This year we stemmed away from traditional PR and began branding strategy specifically for their online presence. The Delice Group explored leveraging partnership opportunities such as creating the Chef Todd English contest which included sponsors Champagne Perrier-Jouet and Apothic Wine. Additionally, we crafted and executed first hand testimonials from members while highlighting the event’s past secret locales: https://www.youtube.com/watch?v=PJP7aD-pFKo. On the day of, we covered the event by capturing the mystique and magic, guests’ creativity, and included a few interviews (which will be uploaded to the Diner en Blanc YouTube channel very soon!) Keep it locked here for updates.
with Diner en Blanc founder Aymeric Pasquier
FOR MORE NEWS ON THE DINER EN BLANC 2015:
2015 NYC Dîner en Blanc Takes Over Pier 26 at Hudson River Park – Untapped Cities
with the Chef Todd English contest winners