The West Indian Day Parade – Brooklyn by Brooklyn
Labor Day is my favorite holiday. This has nothing to do with it’s noble genesis of strikers demanding fair wages or more time off, etc. I enjoy those perks, but I’m here for the West Indian Day Parade. I’m here for the Haitian float.
As an island girl and a native Brooklynite, I have been a dedicated participant of this Caribbean celebration since 12 years young. To me Labor Day is a surviving relic of what it truly means to be from Brooklyn and explains the borough’s esteem as a global capital of culture and creativity.
Naturally, I was super excited to be documenting my #LaborDay / #WestIndianDayParade experience for the Brownstoner – an incredibly successful Brooklyn themed news website and go to reference for many locals. In fact, The Delice Group is currently managing all of @Brownstoner’s social media channels.
On the day of – I was charged with live tweeting as well as capturing the event for their online content. The challenge was staying true to the essence of the parade while also catering to Brownstoner’s aspirational demographic. We’re working hard to establish a relevant tone for the outlet that can expand its reach and tap into the borough’s essence without alienating its core readership.
This photo essay was the first step towards that goal. We showcased Brooklyn’s diversity, inclusiveness, and incredible spirit. It meant so much to me and I was very grateful for the opportunity.
Click here to see the post on Brownstoner.